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The merchandising standard is used to:ĭevelopment and clear formulation of all requirements for the merchandising system, taking into account the specifics of the product, the characteristics of customer behavior, the capabilities of suppliers and the store concept Ĭreation of a clear understanding of the staff regarding the organization of the merchandising system in the store Īn objective assessment of the actions of employees regarding compliance with the merchandising system in the store Ĭlear control and efficiency in the use of the store's retail space.Īccording to the planogram introduced into the store's activities, the work of the store's line personnel is also assessed, namely, whether the display of goods complies with the established rules - the merchandising standard.Ĭourse work: 27s., 4 figures, 3 tables, 12 sources, 1 app. Merchandising standard- this is corporate document, which is developed and implemented to support the merchandising system in the company. With this method of constructing a planogram, the model number or barcode of the product is entered, the profitability of each product, turnover, terms of sale, package sizes and product images - all these data allow us to calculate the location of the product in the sales area and the optimal number of product units for each such place.ĭevelopment is closely related to the planogram merchandising standard. Continuous control over the observance of the developed planogram schemes is carried out by the heads of sections (departments) or managers of the sales area.įor stores offering the main assortment of goods, special computer programs are developed, with the help of which planograms are constructed according to user-specified parameters (Fig. The purpose of this report is a comparative analysis of the work of sections (departments), a group of goods, which makes it possible in the future to make certain adjustments to the placement of product groups, cross-merchandising, merchandising of commodity items and improve planograms.įor the conformity of the contents of the shelf to the planogram scheme, merchandisers or store sellers correspond (depending on the staffing table). After laying out the goods according to the developed planogram, a report is drawn up on the efficiency of using the retail space allocated for commercial equipment, which contains information on the amount of turnover (income) from 1 m2, area under commercial equipment for a certain period of time (for example, a month, quarter, half a year and etc). Planograms are brought to the attention of department personnel for direct use in the process of displaying goods.ĥ.
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Planograms are coordinated and approved by the management of the store (trade network, enterprise).Ĥ.
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Drawings of the planogram: drawing of the equipment used to display the corresponding goods in the trading floor of the store conditional goods are placed on schematic racks, taking into account the rules of merchandising drawing up tables with symbols.ģ. Development of the general concept of a store, department, rack depends on the task at hand.Ģ. The development of the planogram takes place in a certain method:ġ. To lay out goods that are in high demand in the "strong" places of the sales area: along the perimeter of the sales area, at the beginning of the flow of buyers in the cashier area Place impulsive goods along with goods that are in high demand The corresponding images are supplemented with detailed comments on the display of certain goods.Īllocate an area for each type of product that corresponds to its sales volumes The graphic image can be in the form of photographs, diagrams and drawings. Planogram- This is a graphic image of the display of goods on a specific trade equipment of the store. For efficient organization the process of placing and displaying goods in the trading floor, planograms are applied.